Tuesday, February 12, 2013

Starbucks History



Starbucks


Our Company

To say Starbucks purchases and roasts high-quality whole bean coffees is very true. That’s the essence of what we do – but it hardly tells the whole story ..
Our coffeehouses have become a beacon for coffee lovers everywhere. Why do they insist on Starbucks? Because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time.

The Starbucks Story

Our story began in 1971.Back then we were a roaster and retailer of whole bean and ground coffee,tea and spices with a single store in Seattle’s Pike Place Market.
Today,we are privileged to connect with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries

Starbucks Mission

Our mission:to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

chapter one of MKTG

Chapter one 

What is Marketing?
   American Marketing is an organization function and a set of processed used to implement this philosophy (page 3)

Marketing Management Philosophies
1.Production Orientation
2.Sales Orientation
3.Market Orientation
4.Societal Marketing Orientation

Differences between Sales and Market Orientation
   The different organizations or firms have specific focus on customer values, customer satisfaction and building Relationships.They use the different strategy to build up business and achieve their goals.

Why Study Marketing?
1.Marketing Plays an important Role in Society
2.Marketing is important to Businesses
3.Marketing offers Outstanding Career Opportunities
4.Marketing in everyday life