Chapter one
What is Marketing?
American Marketing is an organization function and a set of processed used to implement this philosophy (page 3)Marketing Management Philosophies
1.Production Orientation
2.Sales Orientation
3.Market Orientation
4.Societal Marketing Orientation
Differences between Sales and Market Orientation
The different organizations or firms have specific focus on customer values, customer satisfaction and building Relationships.They use the different strategy to build up business and achieve their goals.
Why Study Marketing?
1.Marketing Plays an important Role in Society
2.Marketing is important to Businesses
3.Marketing offers Outstanding Career Opportunities
4.Marketing in everyday life
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